Recently I purchased Lezor.com for $118.00 USD on Godaddy.com expiring domain auctions. It caught my eye because I think it would make a cool name for a brand so I decided to do some research. Using the fantastic free service NameBio, here is my thought process in the purchase.
Do pronounceable CVCVC .com domain names sell?
| Total Sales | Dollar Volume | Average Price | Median Price | Low Price | High Price |
| 3,236 | $19.7m | $6,084 | $797 | $100 | $2.9m |
Let’s break down these numbers one by one.
- Total Sales- Not great turnover. The potential number of domain names that follow this pattern is 171,475. This is assuming that you are using 5 vowels and 19 consonants i.e. 19*5*19*5*19= 171,475. Assuming that half of the domain names in this category go unsold, this is still only a 3.8% turnover all time.
- Dollar Volume- Pretty good but consider that all of the Common English words that follow this pattern are included.
- Average Price- Again, pretty good, but the high price from the Common English words skews this upwards.
- Median Price- This is the number that is important. This is what the true Average Price I may expect from a sale.
- Low Price- These are auction domains. I am sure more have sold for lower but NameBio only records sales $100 or greater.
- High Price- This was for Wines.com. There are also a couple in the 7 figures and many in the 6 figures. Lezor.com is not that caliber.
Do pronounceable CVCVC .com domain names beginning with ‘L’ sell?
Here are a couple graphs that show the sales from 2016, 2017, and 2018.
| Year | Average Price | Median Price |
| 2016 | 1070 | 377 |
| 2017 | 2573 | 557 |
| 2018 | 150 | 118 |
Do pronounceable CVCVC .com domain names ending with ‘R’ sell?
| Year | Average Price | Median Price |
| 2016 | 1335 | 510 |
| 2017 | 589 | 290 |
| 2018 | 553 | 320 |
**There was a Huge sale this year for Super.com which I did not include in these numbers.
Conclusion
CVCVC .com domains Do sell. However…
- There is not much turnover in the market so I will expect to hold onto it for a number of years.
- The Median prices of the domains that have sold lead me to believe it is a solid investment.
- The 2018 numbers do not accurately reflect where the market is headed or will be headed in the future.
- I have decided to price the domain at $1,999 USD. Which is on the upper end of the Average Sales, leaving me opportunity to negotiate.
This is what I have accessed from the numbers. If you have a different opinion, please feel free to let me know.
